Penang
Island and mainland outlets are scheduled as distinct route groups where the project requires.
Northern Malaysia retail execution
OSAM coordinates merchandising, promoter, sampling, audit and POSM programmes across Penang, Perak, Kedah and Perlis according to outlet density, travel requirements and campaign timing.

Actual areas served
OSAM does not represent these service areas as branch-office locations. They are campaign service areas assessed against the agreed project scope.
Island and mainland outlets are scheduled as distinct route groups where the project requires.
Outlet clusters are planned around the client list and realistic travel time.
Retail locations are included according to campaign scale, staffing and agreed dates.
Coverage is coordinated with northern routes when operationally practical.
Available services and retail channels
Programmes may include hypermarkets, supermarkets, minimarkets, pharmacies, specialist retailers and approved general trade, depending on outlet permission and the client brief.
Shelf replenishment, stock and expiry checks, product arrangement, planogram checks and outlet reporting.
Product education, sampling, shopper engagement, attendance and activity reporting.
Availability, price, promotion and competitor checks plus approved POSM deployment and verification.
Deployment planning
Northern routes account for island–mainland movement, interstate travel, delivery or material handover needs and store operating windows. The outlet list is reviewed before headcount and visit frequency are confirmed.
Include complete store names, addresses, states and required visit frequency.
Provide product, display, promoter, audit, POSM and reporting requirements.
OSAM assesses routes, staffing, timing, materials and service availability.
Teams complete the agreed tasks and submit the required field evidence.
Project evidence and reporting
Reporting can include attendance records, outlet photos, product availability, expiry and price checks, promotion observations and exceptions requiring client follow-up.
Regional FAQs
Coverage is never assumed from a state name alone.
OSAM can assess Penang, Perak, Kedah and Perlis for merchandising and retail-execution programmes.
The outlet list is separated into practical route groups with timing, task duration and reporting requirements confirmed before deployment.
Yes, subject to outlet locations, promoter requirements, campaign dates, stock handling and operational availability.
Compare regional coverage
Review the other service areas that may be included in a multi-state campaign.
Explore next
Choose a focused service page or send OSAM your outlet list and campaign brief.
Regional proposal
OSAM will assess locations, staffing, campaign dates, services and reporting requirements before confirming coverage.
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